Category: Perspectives

A Few of Petra’s Favorite Things…About Expo When your feet hurt, when in long lines, when your feeling tired… simply remember your favorite things!  I can just hear Julie Andrews singing this to get me through the long week of Expo.  Now that we are all back to the office and hopefully recovered, it feels […]

Even More Transparency!!! by Elan Believe it or not, while the seeds of transparency I planted ~8 years ago have only recently sprouted and are slowly growing into an unstoppable movement, I have never been alone in this fight to prove our industry is regulated and sells high-quality products that may even work. In the background and more recently foreground is […]

Spotlight on True Grace True Grace enthusiastically joined the Alkemist Assured program soon after we launched it. Jennifer Weinhardt, Sr. Director of R&D for True Grace, explains why they are fans and what benefits they are seeing. What drew you to participate in the Alkemist Assured program? At True Grace, a rigorous focus on quality […]

2022 was the Dress Rehearsal for 2023: Elan reflects upon the past, and looks ahead By Elan Sudberg In the wake of three mostly aberrant years, each less crappy (from a pandemic perspective) than its predecessor, I have high expectations (from an Alkemist perspective) for 2023. Our newest *best-year-in-history was 2021 and is now itself […]

Why Alkemist Supports Women In Nutraceuticals (WIN) By Elan Sudberg While my collection of industry besties is majority women, unfortunately their ratio in the industry isn’t nearly as high. Surprisingly it’s estimated to be closer to 84 women for every 100 men, and the numbers are even worse in leadership positions, despite so much evidence […]

Petra’s SupplySide West Reflections The energy at SSW was great this year!  With attendance back up to near-normal levels, the show floor was buzzing and traffic at the Alkemist booth was heavy with friends, clients, and new leads.  As far out as a month ago I could tell SSW2022 would be amazing because our team […]

Alkemist Assured FAQs by Bryan Fine You’ve seen the word transparency countless times in industry marketing material.  Telling your customers you are transparent is one thing, but showing them is something completely different. The Alkemist AssuredTM program is unique, spotlighting quality and emphasizing consumer and supply chain transparency for plant and mushroom testing.    Alkemist Assured […]

NBJ Summit is always one of my favorite industry events and I was so pleased to be there in person this year. I can truly say that I enjoy it not just for the amazing education and keynote speakers but also for the time to reconnect in person with partners and colleagues who have become true friends over my 16 years in this industry.

Looking Back By Sid Sudberg In 1997, my son, Elan, and I created Alkemist Labs after I attended a couple of FDA classes in botanical identification to help the dietary supplement industry self-govern.  The FDA offered the class following its investigation of an adulteration issue that involved plantain being adulterated with Digitalis lanata that caused […]