tpauli

Expo West 2022 Recap

Elan’s Expo West Recap Congratulations to the amazing team at Informa Markets and New Hope! Natural Products Expo West was a hit, and I didn’t catch Covid. In all seriousness, I do appreciate the delicate balance they offered in their efforts to keep us all safe. Many from the industry cautiously attended Supply Side in […]

SSW 2021 Recap from Elan

To say that ‘it was good show’ would be an understatement as SSW 2021 might go down in the history books as one of the best trade shows of the decade. While the NBJ Summit was terrific, really terrific and CRN annual meeting amazing, truly amazing, nothing beats the Las Vegas energy coupled with the […]

Alkemist Labs Wins Two TINYawards Highlighting Positive Culture and Happy Staff

Alkemist Labs Wins Two TINYawards Highlighting Positive Culture and Happy Staff Garden Grove, CA (June 15, 2021) – Alkemist Labs is very pleased to have received two TINYawards, confirming that the company is listening to their employees and creating a healthy, happy work environment. The TINYawards are an annual, global award to recognize organizations putting forth […]

Alkemist Wins Nutritional Outlook 2020 Best of Industry Award

Nutritional Outlook’s 2020 Best of the Industry Awards, Service Provider: Alkemist Labs The boutique, family-owned laboratory has taken on industry Goliaths, powered by “tenacity, foresight, and a little crazy.” When discussing the success of Alkemist Labs (Garden Grove, CA), its CEO Elan Sudberg likes to invoke the Old Testament story of David and Goliath, driving […]

Dry Reporting

Alkemist Labs Issues Warning to Industry on “Dry Reporting” Doctored Certificates of Analysis Being Used to Market Material Not Actually Tested, a Legally Actionable Practice Garden Grove, CA (May 13, 2020) – Alkemist Labs has found some ingredient suppliers and marketing companies have been altering valid lab reports and using those falsified reports to promote […]

Elan’s 2020 Industry Resolutions

Elan’s 2020 Industry Resolutions A new year is often a time of reflection, and many people make New Year’s Resolutions, which they may or may not keep, with varying degrees of success. Simply, put, they generally fall into four categories: Start Stop Decrease Increase So here are my 2020 resolutions recommendations for our industry: The […]

SSW 2019 Preview

SupplySide West 2019 preview: Alkemist Labs to unveil initiative for consumer-friendly certificates of analysis Garden Grove, CA (August 21, 2019)Alkemist Labs will unveil an initiative called Next Generation Transparency at SupplySide West 2019 in Las Vegas, NV that provides a consumer-friendly certificate of analysis for botanical testing. Essentially, Alkemist Labs has made high-performance liquid chromatography […]

DSHEA 2.0

By Elan Sudberg I’ve been ruminating on the adage, ‘what got you here won’t get you there’ as I turn 40 this month, as we strategize the future of Alkemist Labs, as the industry evolves, and as legacy regulations ripen. DSHEA was written before the internet was a thing, passed in 1994 and then just […]

Join the Alkemist Newsletter